FAU Unveils Two New “Glow Pumpkin” Products through STAYC J’s “What’s in My Bag” YouTube Content
Aesthetic skincare brand FAU has unveiled two new products from its upcoming B2C line, “Glow Pumpkin,” through STAYC J’s “What’s in My Bag” YouTube content.
The content features STAYC J introducing beauty and lifestyle items she uses in her daily routine. In the video, FAU’s new products, “Glow Pumpkin Bubble Booster Serum” and “Glow Pumpkin 7.0 Acid Peel,” are introduced together, drawing attention ahead of their official launch.
FAU is an aesthetic skincare brand that has built its product expertise through skin care professionals and aesthetic salons. The newly unveiled Glow Pumpkin line is FAU’s new B2C cosmetics line, designed to help consumers easily experience the brand’s 20 years of aesthetic expertise as part of their daily homecare skincare routine.
“Glow Pumpkin 7.0 Acid Peel” is a peeling care product that helps gently refine rough skin texture and remove dead skin cells, supporting a clearer and smoother skin condition. It is designed to smooth the skin’s surface so that the following skincare steps and makeup can blend more seamlessly.
“Glow Pumpkin Bubble Booster Serum,” introduced together with the Acid Peel, is a booster serum with a refreshing bubble texture that adheres lightly to the skin. The product focuses on refining skin texture and adding a hydrated glow, making it suitable for effortless daily skincare routines.
The two Glow Pumpkin products target consumers who are interested in skin texture, radiance, and pre-makeup skin preparation. As recent beauty trends are shifting from heavy coverage makeup toward skincare routines that enhance the skin’s natural texture and glow, the Glow Pumpkin line is expected to attract consumers who value a smooth, hydrated skin base before makeup.
FAU plans to officially launch the two Glow Pumpkin products on May 27 and is currently running a pre-launch promotion ahead of the official release.
STAYC J’s “What’s in My Bag” content is a format that naturally presents a celebrity’s real lifestyle and beauty routine. Through this content, FAU aims to introduce the product concept of the Glow Pumpkin line in a more approachable way and expand brand awareness and consumer touchpoints during the early stage of the new product launch.
A FAU representative stated, “Glow Pumpkin is FAU’s new B2C line, combining the expertise of an aesthetic skincare brand with the sensorial texture preferred by younger consumers. Starting with the release of STAYC J’s ‘What’s in My Bag’ content, we plan to actively develop new product launch marketing across various online and offline channels.”