FAU Officially Launches Two New B2C Products from the “Glow Pumpkin” Line
Aesthetic skincare brand FAU has officially launched two new products from its B2C skincare line, “Glow Pumpkin.”
The newly launched Glow Pumpkin line consists of two products: “Glow Pumpkin 7.0 Acid Peel” and “Glow Pumpkin Bubble Booster Serum.” Developed based on FAU’s 20 years of aesthetic skincare expertise, the line is designed to help consumers easily experience professional aesthetic care as part of their daily homecare skincare routine.
FAU is a skincare brand that has built its product expertise through skin care professionals and aesthetic salons. The Glow Pumpkin line is meaningful as a new B2C line that allows general consumers to experience the know-how of an aesthetic skincare brand in a more approachable and sensorial way.
The Glow Pumpkin line focuses on skin texture, radiance, and pre-makeup skin conditioning. As beauty trends are shifting from heavy coverage makeup toward skincare routines that refine the skin’s natural texture and enhance a healthy-looking glow, the two Glow Pumpkin products are proposed as a home aesthetic solution for consumers who want a smooth, hydrated skin base.
“Glow Pumpkin 7.0 Acid Peel” is a peeling care product that helps gently refine rough skin texture and manage dead skin cells, supporting a clearer and smoother-looking skin condition. It is designed to smooth the skin’s surface so that the next skincare steps and makeup can blend more seamlessly.
Launched together, “Glow Pumpkin Bubble Booster Serum” is a booster serum with a refreshing bubble texture that adheres lightly to the skin. The product focuses on refining skin texture and adding a hydrated glow, making it suitable for effortless daily skincare routines.
When used together, the two products can be incorporated into a skincare routine that helps refine skin texture and add a hydrated glow. After gently caring for the skin surface with the peeling product, the Bubble Booster Serum helps add moisture and radiance, preparing the skin condition before makeup.
Before the official launch, the two Glow Pumpkin products attracted attention after being introduced through STAYC J’s YouTube “What’s in My Bag” content. The content featured J introducing beauty items she uses in her daily routine, and both Glow Pumpkin 7.0 Acid Peel and Bubble Booster Serum were presented together, raising anticipation for the new launch.
Through this official launch, FAU plans to introduce the product concept and user experience of the Glow Pumpkin line to consumers in Korea and overseas. By combining the expertise of an aesthetic skincare brand with the sensorial texture preferred by younger consumers, FAU aims to expand new consumer touchpoints in the homecare skincare market.
A FAU representative stated, “Glow Pumpkin is FAU’s new B2C line, designed to help consumers easily experience 20 years of aesthetic skincare expertise as part of their daily skincare routine. We expect it to become a new home aesthetic solution for consumers interested in skin texture, radiance, and pre-makeup skin conditioning.”
