FAU, a global beauty brand built on 20 years of aesthetic expertise, is strengthening its brand competitiveness by expanding consumer touchpoints through collaborations with major retail channels in Korea.
Having earned the trust of professionals through its accumulated expertise and proven product performance in the aesthetics industry, FAU has recently expanded its presence by entering The Hyundai Seoul, one of Korea’s leading premium lifestyle retail destinations.Through its location at BeClean on Basement Level 2 of The Hyundai Seoul in Yeouido, Seoul, customers can now experience FAU’s signature products and brand philosophy firsthand. Alongside this retail expansion, FAU has introduced two new products under its latest line, Glow Pumpkin, showcasing the brand’s innovative product development capabilities. Designed to promote healthy-looking skin and a natural radiance, the Glow Pumpkin line reflects FAU’s vision of bringing professional aesthetic expertise into everyday skincare routines. In addition to strengthening its offline presence, FAU is also accelerating its digital retail expansion. The brand is currently in the process of joining The Hyundai Hi, The Hyundai’s official online platform, with the goal of providing Korean consumers with more convenient access to FAU products and services.
FAU also continues to engage with consumers through a variety of offline brand initiatives. Its ongoing pop-up store at Connect Hyundai Cheongju serves as another opportunity to broaden brand experiences and deepen customer engagement, offering visitors a closer look at the brand story and its product portfolio.
Over the past two decades, FAU has grown through the trust and support of aesthetic professionals, introducing differentiated products across various categories, including skincare and base makeup. In response to the rapidly evolving beauty landscape, the brand continues to strengthen its competitiveness by seamlessly connecting offline experiences with enhanced digital accessibility.
A representative from FAU stated, “Expanding consumer touchpoints goes beyond simply increasing distribution channels; it is an important process of directly communicating our brand values and philosophy. Moving forward, we will continue to connect more closely with customers around the world through FAU’s unique aesthetic expertise and innovative product offerings.”
Through diverse retail partnerships and immersive brand experiences, FAU will continue to expand its presence in the global market and set new standards as a professional aesthetics brand.