[1st Rank in 2019 Korea Customer Appraisal] FAU: The Medical Spa Cosmetics Brand

FAU has been awarded the 1st prize in the ‘2019 Korea Customer Appraisal’ in the field of Cosmetics (BB cream).
The Korea Customer Appraisal is hosted by Korea Economy Business and GValley News. They investigate the most beloved brands among customers and further encourage them to vote for their preferred brand. The 1st place award aims to boost brand competitiveness and customer loyalty.

FAU, the brand that has won the award for three consecutive years, achieved this honor within just three years of expanding into the ‘home esthetic’ market, where customers can easily perform skincare using high-quality products at home.
Before that, FAU was founded in 2004 and focused on distributing esthetic cosmetics as a medical spa brand to clinics, spas, and esthetic centers to address customer skincare concerns.

The main product, FAU’s Skin Solution line’s BB Cream, has driven FAU’s remarkable growth with its three functionalities: whitening, anti-wrinkle effects, and UV blocking. The cream also comes with a puff for application, allowing people to apply it without using their hands and keeping them clean. Centella extracts are included in the ingredients, enhancing skin vibrancy, and making it suitable for use even after special dermatological care due to its hypoallergenic ingredients.

Mihwa Choi, the CEO of FAU, stated, ‘The preference for high-quality home esthetics is increasing. The beauty expertise developed through years of product development for esthetic experts has allowed FAU to win the 1st prize.’ She added, ‘We will continue to put our best efforts into exploring this high-potential market and aim to become the leading company in the home esthetic field, while upholding FAU’s brand values.’

Source : magazine.hankyung (https://magazine.hankyung.com/business/article/201911197336b)