FAU, a leading derma-aesthetic skincare brand, participated in the 2025 edition of COSMOBEAUTY SEOUL, held from May 28 to 30 at COEX in Seoul.
Celebrating its 39th year, COSMOBEAUTY SEOUL is Korea’s longest-running and most established cosmetics and beauty trade show. With a record-breaking scale of 441 companies and 605 booths, the exhibition served as a global hub for the latest beauty trends and international networking opportunities.
FAU, now in its sixth consecutive year of participation, attracted a steady stream of visitors from the very first day—including general consumers and both domestic and international buyers—leading to continuous and active business consultations. Compared to last year, the increase in visitor traffic was noticeably higher, with attendees from a wide range of countries enthusiastically engaging in the event.
At this year’s exhibition, FAU proudly showcased its signature “Shiny Pumpkin” line, formulated with a unique base of Korean-grown sweet pumpkin extract—a world-exclusive innovation. While FAU initially gained industry recognition through its Skin Solution BB Cream, it is the Shiny Pumpkin line that has recently captured the growing attention of global beauty professionals.
With a strong presence in the aesthetic cosmetics sector, FAU is widely acknowledged as a trusted brand in the derma-aesthetic market.
CEO Mihwa Choi expressed her aspirations, stating,
“Building on our proven track record in the professional aesthetics field, we are now poised to introduce high-quality yet affordable aesthetic homecare products. This marks a new chapter for FAU as a leading force in the future of K-Beauty.”
