“Simple hydration is no longer enough”… FAU Launches “Multi-Active Nutrition Cream” Featuring German Aesthetic Technology for a “Barrier Glow” Finish
FAU has unveiled its new Germany-made Multi-Active Nutrition Cream (100g).
The key message behind the launch is not lightweight, fast-absorbing hydration, but a “barrier glow”—a concept that coats the skin in a cream-like protective layer.
The brand explains that the formula focuses on long-lasting coverage that envelops the skin like a shield, rather than a fleeting sense of moisture.
■ “Water Wrapped in Oil” — A Traditional European W/O (Water-in-Oil) Formula
At the heart of the product is a W/O (water-in-oil) system, often associated with traditional European formulations.
By encapsulating water within an oil-based protective layer, the formula is designed to help reduce moisture evaporation and create a resilient film on the skin to keep it comfortably hydrated for longer.
In simple terms, it’s a “protective coating” type of moisturizer that helps prevent moisture from escaping.
■ The Key to “Barrier Glow”: Gloss Without Stickiness
FAU highlights “barrier glow rising from within the skin texture” as its signature finish.
The concept centers on densely filling the spaces between the stratum corneum layers to refine the look of skin texture—resulting in a healthy, luminous sheen that appears to come from within, rather than a greasy surface shine.
To reinforce the “barrier” concept in the ingredient profile, FAU points to a high level of barrier-supporting oil—Squalane at 80,000 ppm (8%).
Because squalane is similar to skin lipids, the brand emphasizes that it helps support a compromised barrier, adheres closely to the skin, and enhances long-lasting moisturization.
■ Multi-Active Ingredient Synergy
At the heart of the product is a W/O (water-in-oil) system, often associated with traditional European formulations.
By encapsulating water within an oil-based protective layer, the formula is designed to help reduce moisture evaporation and create a resilient film on the skin to keep it comfortably hydrated for longer.
In simple terms, it’s a “protective coating” type of moisturizer that helps prevent moisture from escaping.
■ Made in Germany — Positioned as a “Premium Night Cream”
FAU presents the product as a “premium cream that replenishes deep nourishment” and a “rich moisturizing care” option for dry and sensitive skin.
The cream was developed in collaboration with BELCOS COSMETIC, a German GMP-certified manufacturer with a 45-year heritage that also operates a microbiological research institute.
By combining expertise from organic skincare and medical beauty, the collaboration aims to maintain high performance while minimizing preservatives—an approach that has been positively recognized among professionals.