From September 11 to 13, the K-Beauty Expo Korea 2025 lit up KINTEX!
With over 650 beauty companies gathered under one roof, the exhibition hall was buzzing with energy from the very first day.
Among them, the FAU booth drew a steady stream of visitors who couldn’t resist stopping by.
[The Joy of Hands-On Experience at the FAU Booth]
At this year’s Expo, FAU highlighted three signature lines that turned up the excitement on-site.
💡 3rd Generation Puff BB
The booth was packed with visitors eager to try the “10-second base makeup.”
With just a quick tap using the built-in puff, the multifunctional formula—covering whitening, wrinkle improvement, and UV protection—left many visitors in awe.
🎃 Shiny Pumpkin Line
The “home-aesthetic care for radiant skin” especially caught the attention of international buyers.
Those who tried it commented, “It feels moisturizing without any stickiness, and it smooths out my skin texture,” expressing high satisfaction.
🌿 SOS Calming Line
When introduced as “gentle calming care for sensitive skin,” many attendees paused to take a closer look.
Hearing that it was made with a clean formula for safe use, visitors nodded in approval—some even tried it on the spot and decided to purchase right away.
[Active Engagement with Global Buyers]
FAU went beyond showcasing products, taking part in the 1:1 export consultation matching program to connect with international buyers.
Buyers from North America, China, and Japan showed strong interest in FAU’s lineup—spanning home-aesthetic, whitening, firming, and calming care—and engaged in practical partnership discussions.
We even heard positive feedback such as, “We’d like to discuss contracts immediately,” reaffirming FAU’s potential for global growth.
[A Vibrant First Day on Site]
On the first day of the Expo, the FAU booth was full of energy, with customers enjoying product trials, buyers deep in meetings, and visitors listening attentively to the brand story.
FAU’s philosophy—“a brand that delivers both scientific efficacy and emotional experience”—was clearly felt throughout the exhibition.
📍 FAU Booth Information
Date: September 11 (Thu) – September 13 (Sat), 2025
Location: KINTEX, Exhibition Hall 2, Booth N-07
Time: 10:00 AM – 5:00 PM
Amid the new wave of K-Beauty, FAU is ready to meet even more customers on the global stage.
