FAU, the trusted derma-esthetic brand embraced by skincare professionals across clinics, spas, and esthetic centers, is making waves both in Korea and globally. Today, we’re excited to bring you the vibrant on-site scenes from the 49th China (Hangzhou) International Beauty Expo, held from June 19 to June 21, 2025.
The moment visitors stepped into the venue, FAU’s booth instantly caught the eye—a true photo zone in itself. Designed with the vivid orange tone of our Pumpkin Line, the booth exuded freshness and energy, naturally drawing in curious attendees and creating a warm, inviting ambiance.
At this year’s expo, FAU spotlighted its flagship Pumpkin Line, developed around:
✔️ A functional formulation based on Korean Pepo Pumpkin Extract
✔️ Gentle and safe ingredients suitable for sensitive skin
✔️ A home aesthetic care concept, allowing users to enjoy professional-level skincare at home
The response from Chinese buyers and consumers was overwhelming, with many expressing deep interest in both the formula and texture. One of the most common reactions?
“I didn’t know there was a premium skincare brand like this!”
Of course, FAU’s iconic BB and cushion products—already exported to 43 countries—remain a strong draw. Many visitors recognized the brand from previous experience and visited our booth directly. Interestingly, those initially drawn by the BB line often discovered the Pumpkin Line while exploring, leading to meaningful consultations and full skincare routine discussions for sensitive skin.
Beyond showcasing products, FAU took full advantage of this key business opportunity. We actively engaged with buyers from various countries, shared samples, offered in-depth product education, and delivered our unique brand story with sincerity.
This expo also highlighted rapid changes in the Chinese beauty market, such as rising interest in natural ingredients, emerging technologies, and especially the growing demand for skincare solutions tailored to sensitive skin. All of which reaffirmed the rising popularity and global potential of FAU’s Pumpkin Line.
FAU has once again proven itself as a global beauty brand in the making—with continued expansion into 43 countries and a mission to offer effective, honest skincare for people around the world.
With just one day left at the Hangzhou International Expo Center, Booth B066, we hope to connect with even more attendees and share the authentic skincare philosophy behind FAU.
We’re already looking forward to FAU’s next appearance at global beauty shows around the world. Stay tuned!
