FAU, widely recognized for its agile response to market trends and consistently customer-centric service, has once again earned top honors at the 2025 Korea Consumer Awards, winning No.1 in the Cosmetics (BB Cream) category for the ninth consecutive year.
Founded in 2009, FAU began as a professional aesthetic brand used by skincare specialists. Over the years, it has expanded into a global beauty brand offering a full range of skincare and makeup solutions.
Leading the rising “Home Aesthetic” trend, FAU has continuously introduced high-performance products that deliver professional-level results with ease in everyday routines. Leveraging its dermatological expertise built in Korea, FAU now exports to over 43 countries, showcasing the advanced technology of K-Beauty worldwide.
At the center of this achievement is FAU’s signature product — its BB Cream, which has surpassed 5 million units sold. Loved for its balanced hydration, coverage, and long-lasting finish, the product is widely known among consumers as the key to achieving a natural, radiant “glow makeup” look.
The newly renewed 3rd-generation BB Cream, launched this year, features FAU’s proprietary skin-science technology in a hygienic built-in puff design for convenient application. It also completed an 8-hour long-wear test, ensuring a flawless finish that lasts throughout the day.
An FAU representative commented,
“Achieving the No.1 award for nine consecutive years is more than just a milestone — it is a reaffirmation of the trust consumers place in our brand. FAU will continue to strengthen its position as a premium global K-Beauty leader by delivering innovative products that combine advanced technology with emotional resonance.”