K-beauty brand FAU has unveiled an upgraded version of its best-selling BB cream, which has sold over 5 million units worldwide.
The newly launched 3rd Generation Puff-Type BB combines convenience, coverage, brightening, wrinkle improvement, and UV protection, making it a game-changer for the beauty routines of today’s busy women.
Beloved as a “lifetime BB product” by countless users, FAU’s BB cream returns with a smart puff-integrated design.
This innovative packaging allows for quick, hygienic application without the need for separate tools – just tap and go.
FAU explained, “After carefully analyzing real user feedback and needs, we found high demand for a format that enables effortless application anytime, anywhere. The puff-type design enhances portability, usability, and hygiene.”
The product delivers flawless adhesion and even coverage, helping to conceal imperfections while creating a naturally smooth finish. Enriched with FAU’s proprietary soothing ingredients, it provides skin-calming and moisturizing benefits even during makeup wear.
The 3rd Generation Puff-Type BB perfectly aligns with consumer trends favoring “simple yet high-quality makeup,” particularly among women in their 30s and 40s, while also attracting a growing base of younger customers in their 20s.
To celebrate the launch, FAU is offering a special limited refill set alongside brand-exclusive live broadcasts and promotional events. With this release, FAU once again proves its brand identity of combining functionality and emotion. Innovation may not be repeatable, but evolution thrives on consumer trust – and FAU’s BB cream is living proof.
