[FAU Targets Global Market with K-Beauty Innovation at Cosmoprof Asia Hong Kong 2025]
On November 12, 2025, the Hong Kong Convention & Exhibition Centre (HKCEC) opened its doors to Cosmoprof Asia Hong Kong 2025, drawing immense attention from beauty professionals around the world.
Premium derma-cosmetic brand FAU marked its strong presence by unveiling its cutting-edge skincare solutions and signaling its full-scale expansion into the global beauty market.
From the very first day, the FAU booth was bustling with international buyers and industry insiders.
Visitors were particularly impressed by FAU’s advanced formulations, refined textures, and visible skincare effects through hands-on product trials.
Among them, the Shiny Pumpkin Line garnered exceptional praise as “a quintessential representation of Korean derma-cosmetic technology,” reaffirming K-beauty’s competitive edge in the global market.
🔹 K-Beauty’s Prominent Presence at Asia’s Largest Beauty Exhibition
This year’s Cosmoprof Asia brought together over 2,800 brands and 80,000 professionals from across the globe, establishing itself as the largest beauty exhibition in the region.
FAU captivated attendees with global buyer meetings, live product demonstrations, and brand presentations that showcased its unique derma expertise.
Key product lines featured included:
Shiny Pumpkin Line – Revitalizes the skin from within with rich vitamins from pumpkin extract, enhancing elasticity and radiance.
Shiny Pumpkin Vegan Line – A 100% plant-based vegan skincare collection that prioritizes both skin health and environmental sustainability.
Spotlight Whitening Line – A high-performance brightening range that inhibits melanin production for a clear, even skin tone.
Core Intensive & De Signature Lines – Premium anti-aging lines that strengthen the skin barrier, boost moisture, and improve elasticity.
FAU also unveiled the renewed Puff BB, an upgraded version of its long-time bestseller with over 5 million units sold. The new formulation enhances adhesion, coverage, and luminous finish for all skin tones.
🔹 Strengthening Global Expansion
A FAU representative stated,
“True derma-cosmetics are built on science and trust. Through Cosmoprof Asia, we are proud to present FAU’s research-driven philosophy and professional skincare solutions to the world. We aim to solidify our position as a global leader driving innovation in K-beauty.”
About FAU
FAU is a premium Korean derma-cosmetic brand that combines advanced skin science with professional aesthetic care. With its clinically proven ingredients and innovative formulations, FAU continues to redefine K-beauty on the global stage.
