<FAU, Leading the Clean & Vegan K-Beauty Trend at Cosmoprof Asia Hong Kong 2025>
“K-Beauty Returns to the Global Spotlight”
— FAU's Presence at K-Beauty Expo Korea 2025 Amid Global Beauty Trends
FAU Cosmetic will participate in ‘Cosmoprof Asia Hong Kong 2025,’ Asia’s largest beauty trade show, held at the Hong Kong Convention & Exhibition Centre (HKCEC) from November 12 to 14, 2025. At this year’s exhibition, FAU will unveil its core product lineup representing the Clean Beauty and Vegan trends, drawing significant attention from buyers across the Asia-Pacific (APAC) region.
Based on an Eco-conscious philosophy that considers both the environment and skin health, FAU offers K-Beauty solutions focused on three major trends: Vegan, Tone Care, and Advanced Hydration. View the full product lineup → FAU Product Page
✨ 1. Essence of Clean & Vegan Trends: Shiny Pumpkin Vegan
FAU’s signature “Shiny Pumpkin Vegan” line represents the essence of clean and ethical beauty. Formulated with 100% naturally derived ingredients and certified by both the Korea Vegan Certification Institute and EVE Vegan (France), the line embodies FAU’s commitment to eco-conscious skincare.
At its core lies Cucurbita Pepo (young Korean pumpkin) extract, rich in vitamins A, B, C, E, and K, as well as beta-carotene and minerals that help promote skin regeneration and improve elasticity.
● Shiny Pumpkin Vegan Essence Toner / Serum / Cream
Essence type formula that helps restore the skin’s natural vitality. Infused with a 7 layer hyaluronic acid complex to deliver deep hydration and strengthen the skin’s moisture barrier, ideal for dry and sensitive skin. → FAU Product Page
● Shiny Pumpkin Vegan Jelly Pad
A 100% water soluble vegan gel pad containing pumpkin extract and Lactobacillus pumpkin ferment, designed to soothe and firm the skin. Suitable for use on wider areas such as the under eye, cheeks, neck, and forehead. → FAU Product Page
🌍 2. Instant Radiance & Tone Care: Spotlight
The Spotlight line delivers intensive brightening care that targets both deep melanin within the skin and surface tone irregularities. Formulated with guava extract and advanced whitening technology, it helps reduce dullness for a visibly clearer and more radiant complexion.
● Key Ingredients
Alpha Arbutin, Niacinamide, Tranexamic Acid, and other K-beauty approved brightening agents that help diminish spots, pigmentation, and melanin formation.
● Spotlight Whitening Ampoule & Mask
Helps prevent melanin production, soothes the skin, and provides an instant tone up effect for a luminous glow. Achieve visibly brighter skin in no time. → FAU Product Page
🌍 3. Intensive Hydration: German Ampoule
This high-performance ampoule line is crafted in accordance with German GMP standards and formulated with over 95% naturally derived extracts. Each single-use, sealed ampoule is designed to address specific skin concerns for optimal freshness and efficacy.
● Hydra Calming Ampoule
Contains organic linden flower extract to instantly soothe and hydrate dry, stressed skin.
● Multi-Complex Vitamin Recovery Ampoule
Enriched with vitamins A, B, C, E and organic baobab extract to revitalize and restore fatigued skin → View Full Product Line
FAU’s booth at Cosmoprof Asia Hong Kong 2025 will serve as a hands-on platform to experience clean and vegan K-Beauty firsthand. With global demand for eco-friendly and vegan beauty products rising rapidly, K-Beauty is actively reflecting these trends. By combining dermatological science with its eco-conscious philosophy, FAU delivers sustainable beauty and effective skincare solutions, offering visitors a differentiated experience.
(Note: Cosmopack Asia will be held simultaneously from November 11–13 at AsiaWorld-Expo.)