“K-Beauty Returns to the Global Spotlight”
— FAU's Presence at K-Beauty Expo Korea 2025 Amid Global Beauty Trends
K-Beauty, now firmly established as a key hub in the global beauty industry, is entering a new era of innovation and evolution.
The K-Beauty Expo Korea 2025, taking place from September 11 to 13 at KINTEX, is the largest professional beauty exhibition in Korea, featuring over 650 domestic and international companies.
This year’s event will unveil the next-generation vision of K-Beauty, spanning cutting-edge technology, emotional resonance, and sustainability.
✨ FAU’s Unique Edge: Where Skin Science Meets Sensory Experience
More than just raw ingredient-based products, FAU is redefining itself as a high-performance skincare brand rooted in dermatological science.
At this year’s expo, FAU will spotlight three of its leading lines, designed for today’s diverse lifestyles, to strengthen global partnerships.
✔ Puff BB Cream – 3rd Generation
With over 5 million units sold, this multitasking BB cream offers whitening, wrinkle care, and UV protection in a compact design.
The built-in puff applicator allows for effortless 10-second makeup anytime, anywhere.
✔ Shiny Pumpkin Line
A home aesthetic care line powered by pumpkin extract, designed to deliver a radiant, refined glow.
Loved for both its visible results and user-friendly experience.
✔ SOS Calming Line
A high-performance yet gentle solution formulated for sensitive skin, built with clean, hypoallergenic ingredients.
Strong consumer trust is reinforced through authentic user reviews and results-driven content.
🌍 FAU: A Rising Global K-Beauty Partner
Through its core skincare categories — home aesthetic care, brightening & firming treatments, and sensitive skin solutions —
FAU plans to expand global distribution partnerships during the exhibition.
Having already gained positive reception in key overseas markets like North America, China, and Japan,
FAU will actively participate in 1:1 export consultation programs during the expo to secure real business deals and strengthen collaboration with international buyers.
As K-Beauty continues to capture the world’s attention,
FAU — a brand blending function and emotion — is emerging as a key player not just in Korea, but on the global stage.
📍 Visit the FAU Booth and Experience It Firsthand
🗓 September 11 (Thu) – 13 (Sat), 2025
📌 KINTEX, Exhibition Hall 2 – Booth N-07
🕙 10:00 AM – 5:00 PM