FAU CEO Choi Mi-hwa Joins Community Rice Donation Initiative to Support Local Families

FAU CEO Choi Mi-hwa Joins Community Rice Donation Initiative to Support Local Families

FAU CEO Choi Mi-hwa and Hanam Business Association Women CEOs donate 300 bags of rice to support local community welfare.
FAU CEO Choi Mi-hwa (far right) participated in the Hanam Love Sharing Donation Campaign alongside members of the Hanam Business Association Women CEOs, donating 300 bags of rice to support vulnerable families in the local community.

FAU CEO Choi Mi-hwa participated in the Hanam Love Sharing Donation Campaign, joining members of the Hanam Business Association Women CEOs to support vulnerable families in the local community.

As part of the initiative, 300 bags of rice (10kg each), valued at approximately KRW 12 million, were donated to the City of Hanam. The donated rice will be distributed through local welfare organizations, including the Hanam Infinite Care Center, Hanam Food Bank, and Hanam Citizens’ Support Foundation, providing essential food assistance to families in need.

The donation reflects the shared commitment of women entrepreneurs in Hanam to strengthen community welfare and foster a culture of giving through meaningful social contribution.

Donation event screen showing 300 bags of rice collected for the Hanam Love Sharing Campaign by local women CEOs.
Close-up of donated rice bags labeled with Hanam Business Association Women CEOs donation and social welfare support details.

“Businesses grow stronger when they grow together with their communities,” said Choi Mi-hwa, CEO of FAU. “We hope this small act of sharing brings practical support to those who need it most. FAU will continue to participate in initiatives that create positive and lasting social impact.”

Community engagement has long been an important part of FAU’s corporate philosophy. In addition to supporting multicultural families and local welfare programs, the company continues to expand its ESG initiatives through sustainable social contribution activities.

FAU remains committed to creating value beyond skincare by promoting responsible business practices and building stronger connections with the communities it serves.