Global FAU Cosmetic
Brand Identity
FAU is German pronunciation of "V".
That means the victory of skin [V]
The Beginning of Better Skin Starts Here
FAU – A High-Performance Aesthetic Brand for All
Since its founding in 2004, FAU has built a solid reputation as a trusted professional aesthetic skincare brand. For over 21 years, we have been delivering expert-grade skincare, and today, we are globally recognized for our advanced K-beauty solutions — from skincare and makeup to cleansing lines.
As a pioneer in K-beauty innovation, FAU combines naturally derived ingredients with cutting-edge dermatological science. Our research has led to the development of high-performance, high-efficacy cosmetics designed to meet the needs of all skin types.
One of FAU’s signature ingredients is Pumpkin — rich in vitamins and antioxidants,
it plays a vital role in soothing, hydrating, and firming the skin. Using our exclusive delivery technology, FAU ensures that these powerful active ingredients penetrate deep into the skin for visible results.
Now, professional aesthetic care is available at home.
FAU makes expert-level skincare easy, fast, and accessible —
because your skin deserves more.
High quality ingredient + High technology cosmetics
Brand Identity
High functional cosmetic from skin expert
20 years' worth of know-how
Different result by beauty expert who know well about skin!
To gain your skin confidence, we are developing innova- tive cosmetic.
We carefully select only safe, high-quality ingredients, minimizing irritation while maximizing effectiveness.
High quality ingredient + High technology, several years’ worth of know-how is our background.
For your healthy beauty!
High function, High efficacy
For your healthy beauty,
Sincerity is the most important.
For your visible improvement,
We manage strictly for every step of product production
with high standards.
This is the first step for Healthy skin
Skin Balance
Help stimulate the metabolism and energize skin and make a skin balance.
This is the first step for healthy skin.
FAU is not only general “Cosmetic” but provide functional cosmetics to strengthen skin regeneration power.
For your skin, we protect your skin condition anytime and anywhere.
FAU Cosmetic
Brand Mission
Create beauty with the clean cosmetics
We, FAU, use the mild ingredients for all products, pursue the honest and right thing for all the process
form production to deliver the cosmetics all the.
FAU Cosmetic
Brand core values
About brand core values
FAU's 6 core values for making [clean cosmetics]
Brand core Value
Customer-oriented
Catch the customer’s needs
to move the hearts of customers
Brand core Value
Flexibility
Adapt to the change rapidly
Brand core Value
Health
Healthy individuals makes
healthy group.
Brand core Value
Good influence
Donation, Volunteer and
Share for good influence.
Brand core Value
Cooperation
Careful Concern for each other
Brand core Value
Product Quality
High efficacy and differentiated
cosmetics
Customer-oriented
Catch the customer’s needs to move the hearts of customers
Flexibility
Adapt to the change rapidly
Health
Healthy individuals makes healthy group.
Good influence
Donation, Volunteer and Share for good influence
Cooperation
Careful Concern for each other
Product Quality
High efficacy and differentiated cosmetics