About us
Experience the beauty of nature with FAU Cosmetic, a premium skincare brand inspired by the finest ingredients from the earth.
FAU: Redefining K-Beauty Derma Skincare Since 2004
Our Story: From a Simple Question to a Global Brand
It all began with a simple question: “Why hasn’t the world recognized the excellence of Korean aesthetic skincare?” Our founder, **Mi-hwa Choi**, realized that despite Korea’s superior technology and formulations, a brand built on clinical evidence, proven safety, and sincerity was missing. That is how FAU was born in **2004**, originally as Paran Medicos. We are a pioneer in **K-Beauty innovation**, dedicated to creating solutions that truly understand the language of skin.
Our Philosophy: Better Beauty Everyday
At FAU, we believe in providing honest, professional-grade skincare that delivers visible results. We collaborate with skin professionals and dermatologists to develop high-performance cosmetics that are gentle yet highly effective. Our core values—Customer-oriented, Flexibility, Health, Good Influence, Cooperation, and Product Quality—guide our mission to create healthy beauty for everyone.
- FAU's Core Values
* **Customer-oriented**: We listen to and meet our customers’ needs.
* **Product Quality**: We ensure high-efficacy and differentiated cosmetics through strict production standards.
* **Good Influence**: We contribute positively to society through donations and volunteer work.
A Global Journey: K-Beauty to the World
FAU is a globally recognized **derma aesthetic brand**, trusted by professionals and consumers in over **43 countries**. Our best-selling **Skin Solution BB Cream**, with over **5 million units** sold, is a testament to our global appeal and unwavering quality. We are committed to sharing the value of professional **Korean skincare** with the world, making high-level aesthetic care accessible to everyone.
- Global Recognition
* **Export to 43 countries**: We are a representative K-Beauty brand recognized globally.
* **International Certifications**: Our products are certified by **CPNP, NMPA, and MoCRA**, ensuring global compliance and safety.
We will be with you so that everyone can regain the natural beauty of the skin.
Empower Your Skin’s Victory: Elevate Your Beauty with Global FAU Cosmetics
FAU is constantly innovating and growing sustainably, evolving alongside the global community.
Track FAU Cosmetics and find out our recent news, researches, and more!
Who is the founder of FAU?
The founder and CEO of FAU is Mi-hwa Choi, who began the brand with over two decades of hands-on experience in clinics and aesthetic salons.
What is FAU’s brand philosophy?
Our brand philosophy, “Better Beauty Everyday,” focuses on creating high-performance, scientifically-backed skincare solutions that deliver visible results with honest, skin-friendly ingredients.
Is FAU a recognized brand in the global market?
Yes, FAU is a globally trusted aesthetic brand with a presence in over 43 countries. We are recognized as a representative of K-Beauty worldwide.
What is the origin of the name 'FAU'?
The name ‘FAU’ is the German pronunciation of ‘V’, which means “victory.” It symbolizes our mission to help you achieve a victory over your skin concerns and rediscover your beauty.
How does FAU ensure product quality?
We ensure product quality through a strict control system that meets KFDA-certified GMP and ISO 22716 certification standards, as well as global certifications like CPNP and NMPA.